In rhetoric, ethos represents credibility, or an ethical appeal, which involves persuasion through the character involved.
Origin of Ethos
The time period has its roots in Aristotle’s “ingredients of persuasion,” or “appeals.” He divides method of persuasion into three awesome categories: ethos, pathos, and logos. He says in his treatise On Rhetoric:
“Of the modes of persuasion provided through the spoken word there are three kinds. […] Persuasion is done by the speaker’s personal man or woman when the speech is so spoken as to make us suppose him credible.”
It is a means of convincing others of the individual or credibility of the persuader. It is herbal for us to simply accept the credibility of human beings whom we keep in reverence.
In an argument, it's far of utmost fee for a speaker or a creator to affect upon listeners and readers the concept that is worth listening to. In other phrases, the credibility of a speaker or a writer is predicated on his or her authority on the situation rely, in addition to on how much she or he is preferred and deemed worth of respect.
Ethos and Ad Hominem Argument
In an strive to confirm his credibility, a author or speaker will make use of a typical form of argument referred to as an “advert hominem argument.” It is an argument “against the man,” which undermines the ethos of a speaker or a author in opposition. It is a method in which a speaker or a creator assaults the individual or persona of an opponent speaker or writer, in preference to criticizing the problem of his or her factor of view. Such an argument, however, is typically notion to be a logical fallacy. Nevertheless, it may show to be surprisingly a success and is fairly not unusual in politics.
Examples of Ethos in Literature
Classification of ethos can be based on its position, such as the subsequent examples of ethos.
Choice of words can verify ethos with clients:
“Our information in roofing contracting is evidenced, not simplest through our one hundred years in the enterprise and our team of workers of certified technicians, but in the many years of satisfied customers who've come to anticipate nothing but the great.
The advertisers try to build up their credibility with their customers by way of repeatedly citing the revel in they have within the field, and the technical knowledge of their team of workers.
“Doctors all around the world propose this form of treatment.”
People generally tend to trust the critiques of docs inside the rely of scientific treatments.
“John is a forensics and ballistics expert, operating for the federal government for plenty years. If anyone’s qualified to determine the murder weapon, it’s him.”
Here, John is placed forth as the maximum qualified man or woman to decide the murder weapon – primarily based on his ethos in working for the federal government as a forensic and ballistics expert.
“If his years as a soldier taught him anything, it’s that warning is the excellent policy in this form of situation.”
A soldier’s opinion is more credible than an regular man’s opinion in violent situations.
“My 3 a long time of revel in in public service, my tireless commitment to the humans of this community, and my willingness to attain throughout the aisle and cooperate with the opposition, make me the suitable candidate on your mayor.”
The public can without difficulty be persuaded by means of giving them some know-how approximately a candidate’s beyond experience, past actions, and desired policies.
Ethos examples in TV commercials are not only expressed in words. For instance, in a industrial for toothpaste, an actor places on a white lab coat and talks about how that particular toothpaste is right for teeth. By putting on a white lab coat, an actor looks like a doctor, and as a consequence gains credibility as human beings do not forget a doctor’s comments to be more credible than an actor’s.
Function of Ethos
The above reasons and examples of ethos reveal the following data about this device:
Ethos confirms the credibility of a author or a speaker, and accordingly they end up trustworthy inside the eyes of listeners and readers who, as a result are persuaded through the arguments.
Ethos of a speaker or a author is created in large part through the selection of words she or he chooses to convince listeners or readers.
Being an expert on the problem count number determines his or her ethos.
Popular Literary Devices
- Ad Hominem
- Deus Ex Machina
- Double Entendre
- Flash Forward
- Half Rhyme
- Internal Rhyme
- Line Break
- Non Sequitur
- Pathetic Fallacy
- Poetic Justice
- Point of View
- Red Herring
- Tragic Flaw